![]() ![]() This is a useful approach for many reasons. Developers can do Q&A, while YouTubers record the footage from their play sessions. Launch parties (even virtual ones on Discord) allow journalists, streamers and YouTubers to try out the game in a social setting. All before an official launch.įinally, whatever approach you choose to do, it’s always nice to host an event for your game. That means people can play them, give feedback, and developers can update and add content. It allows immediate access to games that are being developed and uses community involvement to improve the game and build hype. The more people sending out the keys, the more ground covered in a shorter period of time.Įarly Access is something every game should aim to do if at all possible. This means developers would be wise to organize this into their schedules and get the entire studio on board. That means even if someone gets one on the third day, they still have time to create a quality video or article, and publish it all in the first week of release. The best course of action is to aim to send all the Steam keys out in the first three days. If everyone already has it, it’s not as many views for their content. Influencers love being able to stream and showcase games that everyone is curious about. One of the effective timings is to wait until release, as long as you don’t go beyond the first week. Too early, and the game isn’t validated yet, so people may not want to take a chance on an unknown game. Too late, and the hype train is slowing, so few influencers will take interest. The thing few developers understand is that sending these keys out at the wrong time may hinder the amount of exposure a game gets. This can lead to articles, interviews, or even reviews. The more you send out, the more chances of getting someone’s attention. This is why it’s important to send many Steam keys out. On one hand, they can help, but on the other, they can just as well overlook your game. ![]() They get emailed about the latest releases, including both AAA and indie-especially indie.Īs such, it’s a double-edged sword. These people get tons of Steam keys all the time. People who can give your game more exposure. Steam keys are important, because they’re sent to industry professionals, like journalists, YouTubers, and streamers. Let’s dissect this further to get this all sorted out!īefore explaining when to send Steam keys, it’s important to understand why this is all so confusing. As such, they’re solely sent to gain exposure for your game, which you ideally want to cultivate either right before or right on launch day. They’re not meant to elevate your Steam score, which actually isn’t even affected by key reviews. The thing about Steam keys is that they work, but only to a point. Some send them before the game is launched, while others wait until a few months after. It’s astonishing how many game developers have no idea when to send Steam Keys out. ![]()
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